While I'm sure that somebody's trying to make lemonade out of it at 30 Rock, here we are on a brisk early November Saturday afternoon smack dab in the middle of college football season...
...and NBC is showing the Queen's Park Rangers and Manchester City playing a soccer game.
I wonder what 30 seconds of ad space during the currently-running UGA-Kentucky game on ESPN is going for right now, versus this Barclays Premier League match on NBC? Hmmm... Checking around, there'll be Auburn vs. Texas A&M on CBS, Notre Dame vs. Arizona State on ABC later.
Meanwhile, after the limeys are done with their footie, NBC will have the Major League Soccer teams from Washington, DC and New York City squaring off in a giant metaphor in front of fewer people than there are in the marching bands at Neyland Stadium on the Third Saturday in October.
I'd hate to compare those Nielsen ratings.