So, a Surefire ad banner pops up with an ad for their Sidekick keychain light. And I remember that there's a Ballistic Radio discount code that is not-insignificant, and so I figure "What the heck, why not?" and order one.
And now everywhere I go on the Bookface or wherever, ads pop up for the Surefire Sidekick. No, dudes, I already bought one. You need to be pimping other products to me now.