This is why people lose their minds in comments sections over less-than-glowing reviews. They're not savvy consumers, they're marketing victims out stanning a gun they may not even have fired yet, all to defend an ego investment.
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Monday, March 14, 2022
White Knights & Impulse Buys
Friends, if you put a review of a firearm on the internet, remember that the people who come by and read it are not researching a potential purchase, but justifying a recent one. "Is the Blastomatic 2000 a good gun?" is not what people type into Google while deciding which gun to buy, it's what people type into Google to find validation for the impulse buy they just made earlier that afternoon.
This is why people lose their minds in comments sections over less-than-glowing reviews. They're not savvy consumers, they're marketing victims out stanning a gun they may not even have fired yet, all to defend an ego investment.
This is why people lose their minds in comments sections over less-than-glowing reviews. They're not savvy consumers, they're marketing victims out stanning a gun they may not even have fired yet, all to defend an ego investment.