Empty-Headed Clickbait

Did it make you feel good about your biases and click "Like"? Did it get you mad and cause you to try and reply with a dunk? Either way it worked!

This is the exact sort of performative reaction-baiting that social media metrics incentivize.

— Tamara K. (@TamSlick) March 21, 2023

(...and the fact that I quote-tweeted it for a dunk of my own and shared it here means it worked on me, too. Engagement, baby! Remember: The internet doesn't differentiate between hate-clicks and love-clicks. The opposite of love isn't hate, it's indifference.)