"Whether something is true—or, again, even plausible—is an afterthought. What matters is what will boost engagement, traffic, eyeballs. It’s the Ka-Ching theory of Truth.
Because truth and falsehood look equal in two-dimensional space, the incentive structure is all screwed up. Repeating boring truths doesn’t pay. Spewing transgressive, shocking, attention-grabbing falsehoods that get people riled up and confirm their angriest or darkest passions is where it’s at." -Jonah Goldberg
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