Volvo will cling like grim death to a styling trend. By 1963 American makers were deep into the rolling Wurlitzer era of "longer, lower, wider", while the pontoon body styling of the 122 wouldn't have looked terribly out of place in the late Forties.
Volvo was ahead of the curve in other ways, though. Three-point shoulder harnesses, at least for front-seat occupants, were standard on the 122 from 1958, a first for a factory production car. The bodies featured extensive rust-proofing, too.
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