Watching this clip, it's kind of appalling how recent this history is. This isn't the mists of the distant past; December of 1970 is within the lifetime of us older members of Generation X, albeit we were still in our toddler years. Maddox was the governor of Georgia immediately preceding Jimmy Carter and, in fact, went on to serve as Lieutenant Governor under Carter, before Zell Miller. This is well within living memory for Boomers.
Ol' Lester doesn't exactly bring credit to the Peach State, there. It's hard not to cringe watching him talk. Jim Brown was a model of composure by comparison.