Ego Defense

Reminder: When someone types “Does the Blastomatic 2000* suck?” In a search engine, it’s not because they’re thinking about buying a Blastomatic 2000 and are looking for unbiased reviews.

It’s because they just bought a Blastomatic 2000 and are looking for arguments on the internet they can jump into to white knight for their impulse buy.

Entire social media groups are built around ego defense. People construct online identities around consumer goods that cost less than a week’s pay.

*Substitute any particular optic, flashlight, accessory, ammunition…or pretty much any non-firearms-related consumer good, for that matter. Once people have tendered green for an object, it’s natural for their ego to be bound up in that purchase.