Monday, December 18, 2023

Turn up the Kawaii!

Pentax’s original Q debuted to reviews that were equal parts enthusiastic and bemused. Back in 2011 nobody was really sure how the new field of mirrorless cameras was going to shake out. What, in effect, were these new cameras for?

The original Q offered a lot of “real camera” functionality, but its sensor size made it seem like a fun “play camera”. Its sturdy magnesium shell and eight hundred dollar price tag had it competing with established DSLR systems, but its lens selection was limited to the 01 Standard Prime and the 02 Standard Zoom and a handful of plasticky novelty lenses: the fixed focal length, fixed-aperture trio of the 03 Toy Fisheye, 04 Toy Lens Wide, and 05 Toy Lens Telephoto.

In 2012, Pentax leaned into the fun kawaii aspect of the tiny camera and replaced the Q with the Q10.

Pentax Q10, with Nikon D2X for scale.

While it also sports a 12MP 1/2.3" backside-illuminated CMOS sensor like its predecessor's, Pentax claims some hand-wave-y improvements, as well as faster autofocus. The most important change between the original Q and the Q10 was the price drop. Whereas the earlier camera had been $800 with a fixed-focal length prime lens, the new one was two hundred bucks cheaper and came with the 02 Standard Zoom in the kit.

It accomplished this by replacing the magnesium body of the Q with an entirely polymer outer shell. The new body had a slightly more sculpted top plate and a deeper finger grip that somehow gave it more SLR-like lines.

If you read my earlier review on the Q, all the buttons and controls are in the same place on the newer camera. However you could now get your kawaii little mirrorless Pentax with a hundred different combinations of body and grip colors. It's what attracted me to the camera in the first place; I thought it would be neat if Tamara Keel could get a camera, teal.

The other improvement to the Q lineup in 2012 was the addition of the 06 Telephoto Zoom, a 15-45mm f/2.8 zoom lens that had a field of view on the 1/2.3" sensor equivalent to an 83-249mm lens on a full frame camera...and yet it was about the size of a shot glass.

The Q10 is a fun little camera, and with the addition of the longer zoom, you could now have a reasonable three-lens kit: a standard zoom, a long zoom, and a fast standard prime. Within the limitations of the smaller sensor, the Q series had become a viable, if quirky, alternative to more normal entry-level DSLRs and mirrorless cams.

Q10 with 02 Standard Zoom

Q10 with 02 Standard Zoom, using "blur control" mode to simulate background blur

Q10 with 02 Standard Zoom


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