Second, the amount of feedback available causes marketing people to overdose on feedback. Unlike billboards, magazine ads, or television commercials, which are all the advertising equivalent of casting your bread upon the water, the internet ad can give a tremendous amount of information on who is clicking it and what else they click.
This, of course, makes marketing types get completely obsessed with clicks.
If companies treated other forms of advertising the way they do internet ads, Red Bull would drop their racing team if you didn’t visit their website when Verstappen drove past on every lap.
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