I'm sure the idea here is that kiddos would make short videos featuring Goofy or Darth Vader and then buy more merch or beg mom and dad for a trip to Orlando. See, while movies and video are not a loss leader for Disney, they aren't the main profit center, either. That's all rolling in from licensing, merch, and their hospitality and amusement park arms.
I predict this arrangement will last about a week, during which time the 'net will be flooded with AI slop vids of Mickey and Minnie piloting the jets into the World Trade Center on 9/11 and Iron Man doing hardcore porn scenes with Belle from Beauty and the Beast.
We'll see. Disney's always been extremely protective of their IP.
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