"For zuckermuskian social media bosses, Tiktok became an object of fierce envy. Here was the ultimate Tom Sawyer robo-fence-painter, a self-licking ice-cream cone that motivated people to convince each other to make money for you. Facebook, Instagram and Twitter took a hard pivot away from showing you the things that the people you loved had to say, in favor of showing you short videos of people whose parents didn't give them enough affection in their childhood, desperately shoving lemons up their noses in a bid to win your approval (and a revshare split with the platforms)."Remember that a social media site's entire business model is based on keeping you engaged on their site, not sending you away to follow links to blog posts or magazine articles. Every outgoing link you post on, say, Facebook lowers your hidden internal "social credit score" and causes your posts to be de-prioritized in other people's feeds, even if they specifically follow you because they want to see your stuff.
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