From an Away Game...

Someone asked me why I made a certain comment about Ken Rockwell's gear reviews, specifically a comparison he'd done on the Nikon D700 vs. the Canon 5D Mark II.

I replied...

Aside from his normal reviews which are superlative-laden, as you noted, this "comparison" has its own special Ken-ness... 

An example would be "The D700 is sturdier but heavier, while the 5D Mark II is lighter, but flimsier." Flimsier? Everything's written in clickbait-y language.

In order to understand Ken's language, you have to understand that most people do not read reviews or comparisons to make buying decisions. People read reviews and comparisons to justify the impulse buying decision *they already made*.

If someone googles "Is the CaNikon D9000 Mark X a [sucky/good] camera?", it's because they're sitting there at home with a freshly-unboxed CaNikon D9000 Mark X in their lap, needing something to do while the battery charges, and they're trying to assuage that tickle of buyer's remorse creeping into the edge of their psyche.

This holds for cameras, lenses, guns, cars, et cetera.

If you bought one or another of those cameras, the review will convince you that you probably made the right choice and the other camera is ate up with fatal flaws.
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