Sign of the Times

Jaguar apparently shopped around for a new logo and the one they bought was, um... questionable. It's vague, communicates nothing, and sticking a capital "G" in the middle of a bunch of lower case letters is a crime against typography.

Designer: “What are your company’s core virtues and strengths?”

Jaguar: “Tradition. Luxury. Excellence. High performance…”

Designer: “Cool. Here’s a logo fit for a Spice Girls cover band.”

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