...is not being a jerk to people who are trying to give you money.
After last night's Roseholme Cottage Key Drama, I headed out after breakfast this morning and pedaled up to Broad Ripple Ave., where I had an excellent customer service experience at Broad Ripple Lock Service. Compared to Captain Surly at the big box store, who gave us an only quasi-functional key and a great big side of attitude for the low, low price of almost four bucks, BRLS provided service with a smile and whipped out a pair of fresh copies that each work better than the original for just two bucks a piece. In return, they get this unsolicited testimonial for free.
See? It pays to be nice to your customers.