5) Like a lot of social media--and texting & IM--Tweeting occurs in a strange liminal space between oral and written culture. The short format encourages people to treat it like they're chit-chatting with friends (an illusion encouraged by the fact that all their friends are on!)There's the ever-present risk of being dog-piled by an outraged mob of danger-haired SJWs with non-binary pronouns or a brigade of edgelord internet anime nazis that adds a frisson of danger to Twitter posting, although it's more like playing Russian roulette with one of those French twenty-shot pinfire revolvers and hundred-year-old ammunition; it seems pretty scarce and random if one is capable of a modicum of netiquette. (Now there's a quaint term!)
5a) People say a lot of stuff that is totally fine and appropriate in the context of chatting with their friends, like hyperbolic ranting ("People who drive the speed limit in the left lane should be *shot*) or mean-girl gossip (OMG WHAT is wrong with Jodi Ernst's HAIR?)
5b) Only it's written, so it doesn't stay local and in context. Out of that context, it looks somewhere between unprofessional and psychopathic, damaging you and your colleagues, and forcing your institution to either defend the undefensible, or discipline you.
6) Unless you are always uber-careful getting on Twitter is like playing Russian roulette. Most days, nothing happens, but ...
Of course she got dragged for it...mostly by fellow journalists who don't want to give up the habit of that toxic hellsite.
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