"It isn’t necessary to buy politicians if you can launder narratives through the information ecosystem and have politicians repeat them."There's a weird pattern to information churn, especially in the Very Online Right, these days.
Stuff gets posted in Facebook groups or forums or wherever, and the various influencers, podcasters, vloggers, et cetera trawl these spaces to find stuff that's generating buzz or is outlandish enough that it will draw clicks.
Then these social media influencers amplify it, generally in as clickbait-y a way as possible, to grab eyeballs and ad revenue. This causes it to buzz even more on social media and it gets noticed by staffers in various politicians' offices, who pass on to their bosses that "People seem to really be riled up about this. You need to jump on this bandwagon!"
.
No comments:
Post a Comment