Wednesday, February 26, 2025

Four Wheeled Sludge

There's an interesting piece over at Curbside Classic about the catalog put together by a company that makes rubber and plastic parts for restoring and repairing old cars.

The catalog is set up and presented as a "Classic Car Guide" and has little blurbs for each vehicle, technical data, comments on collectability, and the like.

So, did Metro Molded Parts hire a photographer or an illustrator to create the visuals for the catalog, as well as a technical writer with automotive credentials to research and write it? Oh, hell no. They used AI, and the results are exactly the sort of soup sandwich you'd expect.

That's...that's not a Mustang II

The thing is, efforts like this get combined with Search Engine Optimization tricks to make sure that their results get as close to the top of search results as possible.

As someone who makes heavy use of the internet to suss out the detail differences between certain trim levels or year models of cars, I can only feel sorry for some future car spotter in 2031 trying to decode the hardtop coupe they saw the other day.

Incidentally, two sites I find invaluable are Dezo's Garage, which has a massive and growing collection of scanned brochures and dealer literature on cars going back to the dawn of the automobile era, and Automobile Catalog, which is an ongoing project trying to make a comprehensive encyclopedia of car technical data. I've used them daily as resources for my Cars Gone By blog, which is certified 100% human-created and organic.

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