Look...

I don't mean to say that the decision-makers at the NFL are a bunch of Boomer white dudes, but when they were in negotiations with TaySway about performing at the Superb Owl halftime show, they kept insisting that she should pay them. Because "exposure".

"Well, Taylor, if we let you perform the halftime show at the Super Bowl, it will get you exposure."

"Honey, me showing up at my fiancee's games has already gotten you more exposure than you could ever give me."

.