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| 500sq/ft lofts starting at $1,050/mo. |
Sometimes that focus can be pretty generic, such as the fact that I talk a lot about photography and visit a lot of photography -oriented groups and sites, so I see a lot of ads for camera stores, photo accessories & classes, and that sort of thing.
It can be more specifically focused, too. Say I'm selling McMansions or renting luxury lofts on the canal here in Indy. I could target my advertising to zip codes with a median household income above a certain threshold.
What happens if those zip codes aren't sufficiently racially diverse? Are the ads then discriminatory?Taken to its reductio ad absurdum, if I am a maker of "male enhancement" products or feminine hygiene products and I pay to advertise exclusively to one gender, is that sexism?
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