Tuesday, October 31, 2017

Video Killed the Radio Star

It seems that Nikon is closing its plant in Wuxi City, Jiangsu, China, where it made compact cameras (including the CoolPix S6500 in the photo) and budget lenses. The company blamed "the rise of smartphones" in the press release.

Since everybody carries a small-sensor compact camera in their pocket nowadays and just gives you a dull, bovine stare when you try and explain the difference between longer focal lengths versus digital "zoom", the market for cheap pocket cameras has completely cratered.

People shopping for cameras now are shopping for something with which to take deliberate photos, as opposed to something to keep in pocket or purse just in case they need to document a moment.