I commented:
It's turned into a self-licking lollipop. If you're a J-school grad writing for a major metropolitan or national news outlet, you almost certainly don't know any (non-closeted) NRA members. So the NRA is a faceless bureaucratic lobbying organization.As far as the "kill, kill, kill" rhetoric, primates heterodyne off each other's moods. Anybody who's ever shot fast for practice at the range and noticed other range patrons start speeding up and doing mag dumps has seen this behavior in action.
This allows such nonsensical soundbites as "the American people are growing fed up with the NRA" without even the faintest twinge of awareness that, dude, the NRA is a subset...and not an insubstantial one...of The American People.
I'm sitting here watching Savannah Guthrie run her suck on the TV and I'm thinking "Actually, honey, I'm not at all fed up with myself. Feeling pretty good about me today, actually."
Right now, everybody's trying to out-emote each other. You want the chimp on either side of you to see you carrying your share of the troop's weight in the throwing-leaves-and-beating-branches display.
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