I just finished reading the third book in that set, Zero History. It was a little poignant to see the word "iPhone" on the page of a William Gibson novel...
What caught me even more off-guard was something that happened on page 213:
"Sleight had arranged for us to have a look at a garment prototype. We'd picked up some interesting industry buzz about it, though when we got the photos and tracings, really, we couldn't see why. Our best analyst thinks it's not a tactical design. Something for mall ninjas"You expect this from Mike Williamson or Larry Correia or even Oh John Ringo No, because they are, when it comes down to it, us. They're as immersed in the internet gun culture as their readers are. But William Gibson? He's an auteur from the Pacific Northwet who whiffs faintly of patchouli at times.
"The new Mitty demographic."
"Young men who dress to feel they'll be mistaken for having special capability. A species of cosplay, really. Endemic. Lots of boys are playing soldier now. The men who run the world aren't, and neither are the boys most effectively bent on running it next. Or the ones who are actually having to be soldiers, of course. But many of the rest have gone gear-queer, to one extent or another."
I was a moderator at GlockTalk almost ten years ago when one "Gecko_45" showed up and posted a bizarre thread that has now injected a piece of jargon so deeply into the cultural zeitgeist that it has bubbled to the surface as an actual plot element in the latest novel by probably the most literary and laser-gun-free SF author writing. Weird.
Anyhow, fantastic book. Recommend!