The Times spent an undisclosed figure on the game, but described it in the “low-seven figures.” The company said in a statement that “at the time it moves to The New York Times, Wordle will be free to play for new and existing players, and no changes will be made to its gameplay.” The migration will happen “very shortly,” a spokesman said.
It’s a notable acquisition for the news organization, which has a goal of reaching 10 million digital subscribers by 2025 and has singled out the games and cooking parts of its business as “a key part” of its strategy. As of December 2021, New York Times Games and Cooking had 1 million subscribers each.
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