Because after a while, you don't notice the smell of home.
So, some writer of "literary mysteries" wrote a whining screed about how J.K. Rowling was taking up all the shelf space that was rightfully owed to little people like herself and should stop writing and let other kids have all the fun. It was several paragraphs laced with the politics of envy and zero-sum economic theory that could have been titled #OCCUPYBARNESANDNOBLE.
Larry Correia delivered a classic Larry Correia fisking of her little text-based hissy fit, which was widely linked, and the comments section filled up fast. Among the commenters was some guy signing himself "orangemike" who described himself as a writer and reviewer and was saddened that Larry's castigation of the woman's admittedly noxious screed couldn't be done without dragging ideology into it.
It was pointed out to him that, uh, she'd kinda started it with the ideology, actually, to which he replied "That's not ideology!"