A thought just occurred to me: By capping the number of tweets everyone can see per day, and preventing people who aren't logged in from seeing any tweets at all, what do you think Elmo's just done to the value of advertising on Twitter?I mean, when you're trying to sell space to an advertiser, you generally want to talk up how many eyeballs their ads are going to get in front of. Ad sales people for TV shows hype their viewership, ones who are repping web pages talk up their page views, et cetera.
On Twitter, ads take the form of Tweets, and Elon just announced to the world that he was putting caps on how many tweets people would be allowed to see. And that's on top of the decision that only people who were logged in to Twitter would be allowed to see any tweets at all.
Cue Reuters this morning:
Elon Musk's move to temporarily cap how many posts Twitter users can read on the social media site could undermine efforts by the company's new Chief Executive Linda Yaccarino to attract advertisers, marketing industry professionals said.Smartest guy in the room, y'all.
...
The limits are "remarkably bad" for users and advertisers already shaken by the "chaos" Musk has brought to the platform, Mike Proulx, research director at Forrester, said on Sunday.
"The advertiser trust deficit that Linda Yaccarino needs to reverse just got even bigger. And it cannot be reversed based on her industry credibility alone," he said.
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