Hopefully you can see the roots of this whole X pivot thing now. Musk has decided that the way to save Twitter and regain his genius status is to fall back on his unrealised vision from 1999.There's some excellent talk here about why All-In-One super apps haven't taken off in Western countries in general, and especially the US.
Build "the world's financial nexus" as he described it then.
I think it's a TERRIBLE idea. The world's moved on. He's doing the tech equivalent of drunk-DMing his highschool girlfriend to tell her she's still hot.
But you can see the origins now. He thinks this is the genius idea that got away. And that this time nobody can coup him.
The tl;dr version is that in countries that had heavy internet use before the iPhone launched the smartphone revolution, the whole expectation of how to interface with the web is different. When you add the cultural expectations of privacy, it changes the playing field.
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