The success of the "crossover" car-based SUV-ette at the expense of the traditional truck-based SUV seems to have confused people. "It's not an SUV! It can hardly go off-road! It's just a tall station wagon!"
People buy crossovers exactly because they are “tall wagons”. They want room for stuff, AWD for bad weather, a bit of ground clearance (because they realized when they had that oh-so-fashionable 2WD Explorer or Cherokee a few years back that they liked being able to see over traffic and never having to worry about scraping the air dam on curbs,) and maybe they want enough off-roadability to get the ice chests to the picnic tables at the church picnic once a year.
What I don't get are people who buy full-on body-on-frame SUVs, slap on the Desert Duelers and the Warne winch and the full rack of KC Daylighters, all to get the ice chests to the picnic tables at the church picnic once a year.
Now, if you're actually taking your SUV off-road all the time, your priorities are different, just like mine are. I'm not terribly interested in wagons or SUVs or trucks or even sedans, because I don't care about hauling anything except ass. (Remember, I used a motorcycle for daily transportation for years, so to me, a two-seat roadster has amazing amounts of cargo capacity.) If I decided I needed something with some cargo space, it would be a wagon or a "crossover", because I prioritize on-road handling over off-road capability.
(Expanded from comments here.)