Thursday, November 20, 2014

Target Demographic...

On the way down to see Interstellar the other night, I was successfully marketed to. Shootin' Buddy and I stopped for a pint and a snack at the Thirsty Scholar at the corner of 16th & Penn.

Shootin' Buddy noted how much Indy had changed in the last twenty years. Only a decade or two ago, 16th & Penn would have been someplace you'd look to share some Boone's Farm with some hobos around a fire in a trash barrel or look for a burned-out house to dispose of a body, rather than drink craft beer and expensive coffee with painstakingly face-topiaried hipsters and herds of Ugg-wearing grad students.