Couldn't sell ice cream to the inmates in Hades.

The shooting industry makes money in spite of its marketing skills. If the kitchen appliance industry possessed this level of savvy, we’d all be cooking over fires in the back yard.

Grab a random gun store customer and ask them to name five competitive shooters and they'll say "Jerry Miculek and..." Some might name Rob Leatham or Julie G., too, but unless they actually compete themselves, that'll be the extent of it.
.