Saturday, April 22, 2023

Dumb Ideas

General Motors marketing is having one of its recurrent encounters with the Good Idea Fairy.

They're discontinuing the Sixth Generation Chevrolet Camaro, but it's apparently going to be replaced with a whole bunch of new vehicles bearing the "Camaro" moniker, starting with an SUV.

Remember what happened the last time they discontinued the Camaro? They replaced it in the lineup with this hot mess:


Built on GM's mid-size SUV platform, the same one that underpinned such pulse-quickening vehicles as the Isuzu Ascender and Oldsmobile Bravada, the SSR had room for two occupants and a nearly unusable vestigial pickup truck bed, like an El Camino with all the usefulness sucked out of it in the name of hip retro styling. 

The retractable hardtop made the thing so chonky that it was a dog in the quarter even with the 325 cubic inch 300hp Vortec V-8. About the best thing you could say about it is that it wasn't as complete a flop for GM as the Prowler was for Chrysler.

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