The gun culture has morphed from a hobbyist culture focused largely on hunting and somewhat on formal competition (back in the 1960s and earlier) into a more coherent culture built around self-defense, concealed carry, RKBA issues, training, competition and some hunting.This describes me pretty well.
I mean, I'd say that guns are probably my biggest single hobby/interest; I write about them; I have worked in the firearms industry for most of my adult life.
I CCW. I shoot a lot, but little of it is in any formal setting. The last time I participated in competition under the umbrella of a major sanctioning body was shooting 3-position smallbore in college. Since then it's all been fairly informal action-pistol-style or bowling pin matches.
I've picked up a bit of a gun school habit. One class two years ago turned into a class and an Appleseed clinic last year, and I'm already booked for two classes later this year.
Yet I can count the number of times I've been in the woods with the intention of shooting a critter without having to pull a mitten off one hand. And my demographic is growing, while some types of hunting are worried about dying out. The industry needs to note this.