Apparently, the thing to do these days, especially if you're a bald shooting instructor with a Brand Name®©™ and a goatee, is to release a YouTube video declaring that _______s Suck!
By using "sucks" in the title, everyone will know that you're hip and edgy. You'll increase attention to your Brand Name®©™ as hundreds of owners of ________ flock to your FaceBook/YouTube/MySpace/LiveJournal/Geocities page to rebut your slanderous accusations against their beloved _______.
The best part? Your nuthuggers will be inspired to buy more tee shirts and ball caps, all the clicking will drive up your ad rates, and the pièce de résistance is that none of those people who own _______ were likely to come to your class, anyway, so you don't risk any damage to your own bottom line!