It occurs to me that Bloomberg has spent all this time harassing nickel and dime operations like gun manufacturers (the average gun maker probably doesn't have that many more employees than your local Super Wal-Mart) but now he's going after bigger fish. Much bigger. For example PepsiCo, a Fortune 50 corporation, has 195 times the annual revenues of Smith & Wesson.
Now, I know Bloomberg's no pauper himself, and not to mix up my comic book universes too much, but I'd like to see Coke and Pepsi's legal departments shout "Wonder Twin powers activate!" and then do to Bloomberg like Hulk did to Loki in that Avengers movie. 'Cause that'd be sweet.