Meatless "meat" products expand.

So Hormel and Kellogg's subsidiary Morningstar Farms have both jumped into the fake meat biz. Hormel's line will be called "Happy Little Plants" which seems twee, yet a little weird. Are you telling me that plants are happy about getting smooshed up and eaten?

Kellogg's, on the other hand, apparently conducted all their focus grouping with Dad Jokes support groups, because their marketing department decided that "Incogmeato"would make a swell product name.

Ohhh-kay, then...

I can understand the fake meat thing for people who decided to veg out for dietary reasons, but where I don't get it is for people who've abandoned eating meat for ethical reasons. If you're not eating meat because you think it's unethical to eat animal flesh, then fake animal flesh is as creepy as fake "long pig".
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