The author of wilsonblog ran into a clerk at Wal-Mart who obviously didn't normally haunt the sporting goods department and was none too pleased to be there, forced to actually touch icky ammunition. She awkwardly went through the whole "pistol or rifle?" cash register script, which Wilson, being quite obviously over 21, had never heard before.
You know, I'm occasionally amazed that any of the big chains even deal in guns and ammunition anymore, given the risk-to-reward ratio. It's one thing for a specialty store that can (at least theoretically) train its employees in the intricacies of federal and state gun laws, but it's another thing for some giant retailer who stands to take a fiscal bath if some kid from the infant sleepwear department gets transferred to sporting goods to cover a vacation shift and makes a mistake. What percentage of a suburban Box-Mart's sales come from ammunition? What percentage of its legal exposure comes from same? It's no wonder that so many have dropped firearms and ammunition sales like a live grenade.
Oh, sure, they make pious noises about it to try and make some PR hay out of what was a calculated business decision, but the fact of the matter is no Mart-Mart chain is as much "anti-gun" as they are "pro-money" and "anti-risk".