Some of us never left.

Apparently some Zoomers and younger Millennials who've grown disenchanted with the fractious state of normie social media, the frenetic pace of short-form video at TikTok and Instagram, and the ponderous seriousness of newsletter sites like Substack or Medium are discovering a new way to write content on the internet.

It's called "blogging".

I predict it'll never catch on.

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