So Starbucks has announced that they are now offering free wi-fi to their patrons, with a level of fanfare somewhere between that which attended the discovery of fire and the launch of Apollo 11.
News flash, latte breath: You should have phrased the press release as "We're sorry! Please come back! We have free wi-fi now!" and that way you would have regained some of the customers you lost to frickin' McDonald's when they upgraded their coffee to complement their free wi-fi.
Heck, Krystal has had free wi-fi since back when you could still use the internets to worry about whether this mortgage crisis thing you were hearing noises about was going to maybe mess with your 401k.