I have a lot of friends who don't really follow the news or tech news or Twitter, and that's understandable! They're out there being entrepreneurial and creating stuff themselves!
So it's understandable that they're sticking their heads back into Twitter, thinking that Elon is going to make it safe to say "gun" after the tyrannical rule of dangerhaired SJWs these last several years...and then being shocked that people are being mean to libertarian guy who makes rockets and flamethrowers.
If you're one of those who haven't been on Twitter for a long time, Elon's online persona took a very public, weird Hitler-meme-sharing turn early this year.
You could interpret this as Elon finally seeing the Moldbuggian light...
...or you could interpret it as Elon realizing that other car companies aren't going to be pumping money into Tesla for Environmental Indulgences now that they're they can make their own electric cars.
I was sitting out in front of Twenty Tap the other night when I realized that there were five electric cars waiting at the light, and none of them was a Tesla. There were Kias, Fords, Volvos, and Volkswagens, but no Teslas.
If I knew my market was about to collapse, maybe I'd want to position it as "Those Woke People Canceled Me" rather than "Competition Finally Arrived And I Lost".