I'm hoping to get an Arms Room piece on them in detail, including some of the cool advertisements they ran back then. I mean, dig this ad copy from the Saturday Evening Post, circa 1910:
Woman's Turn Has Come
Ten women of Noroton, Conn., on April 15th, tried shooting a Savage Automatic. Eight of them had never handled a fire arm before. They shot at a man-shaped target thirty feet away. Eight women made vital hits, each with her first shot. The other two made vital hits with their second shots. Thus, with the first trigger pull, those women novices found that they were dead shots.
First shots are the shots that count.
Next they tried a common revolver, one of the finest built. Not one made a hit with her first shot; only one scored on the second.
Could there be any better proof that the Savage does not require practice? Anyone can shoot this wonderful arm accurately, because it points instinctively, as you point your forefinger.
This was a full page ad in a national, mainstream general-interest magazine. Interested readers could put $15 in cash or cheque in an envelope and receive a brand-new Savage 10-shot .32 caliber semiautomatic pistol in the mail. It was a different world.