Considering that the national Girl Scout Cookie Program bills itself as the largest program to teach entrepreneurship to young girls, this e-commerce strategy seems especially savvy. But some families in the community felt threatened by the Freeborn's unconventional efforts, likely because various prizes (including camp vouchers, stuffed animals and apparel) are given out by local councils to girls who sell a certain amount of boxes. "If you have an individual girl that creates a Web presence, she can suck the opportunity from other girls," says Matthew Markie, a parent who remains involved in Girl Scouts even though his three daughters are well into their 20s.
Thursday, March 12, 2009
Teaching entrepreneurship to little girls...
...but not, you know, the bad kind of competitive entrepreneurship. Just the good zero-sum kind.