Wednesday, October 05, 2005

Boomsticks: The NASCARification of guns.

I'm noticing an interesting phenomenon in the custom AR bits market these days: more and more manufacturers are getting fairly bold about labeling their parts with their name in a contrasting color. Just looking at my latest project gun as a f'rinstance, Vltor, Hogue, and SureFire are content with a molded or raised logo in the same color, and Yankee Hill settles for the traditional rollmark, so why do others, like GG&G and Daniel Defense, go for white paint?

Come to think of it, why do all these AR parts makers feel the need for the branding? Is there a subconscious desire among AR owners to own carbines that resemble, in their logo-festooned splendour, the back window of a gray primered '73 Chevelle at Sonic on a Saturday night? What's next, little sponsorship decals? It doesn't extend to all gun parts, or all parts makers; you can build, say, a custom 1911 without it looking like a riced-out Civic.

Thank gawd it seems confined to the AR market for the nonce. I'm afraid the old guys at the range would laugh at my Timney-Boyds-Lilja-Savage-sponsored Mauser...


Anonymous said...

I'm trying to imagine what the gun equivalent of truck ballz would be.

- Les

Alston said...

The AR15 parts market is easy for most comapnies with machining/casting capabilities to enter, and producing a slightly different ripoff of someone else's design is as old a strategy as competition. The counterfiet market, reverse engineered Chinese ARMS mounts, for example, gives them all the more reason to brand, and brand visibly.

That's the official reason - the rest, I fear, is just big cool logos on toy guns. Now, some of it's just obtrusive, but the companies DO build brand awareness, and loyalty with big ol' half inch high logos.

Anonymous said...

I like my black rifle, well, black.


Xavier said...

So Glock won't have a car at the Brickyard 500?