LaRue Tactical, respected maker and seller of AR bits'n'pieces, had an ad campaign that featured the tagline "Lethality Looks Like This".
What lethality looked like, apparently, was a young hottie, braless under an unfastened tac vest, holding a pimped-out M4, with her unbuttoned trousers about to fall off. In glossy, 8.5x11" color on the back cover of SWAT magazine.
Now, I'm not one to get all Mrs. Grundy on an ad department. I know that advertising is an alloy of 50% hype and 50% sex. I know that BMW is not actually the Ultimate Driving Machine; that ParaUSA's GI Expert is not "GI", nor will it make me shoot like an expert; and that this Bud is definitely not for me. I know that I am statistically far from the mean of LaRue's target demographic; a whole bunch more hoo-ah twenty-year-old young males buy their stuff than cranky women old enough to be those Rangers' mom.
Usually, I just got a little chuckle at the full-page, full-color sultry commandette with her drawers half-off on the back cover, and then dove into the magazine to read the Pat Rogers article first, like I always do, before skipping to Louis Awerbuck's column at the back.
It only got embarassing if I was sitting on the front porch when the mailman showed up, and he was staring at my magazine, transfixed by the tactical vixen. I'd blush as he handed it over. I couldn't help it.
Thus, I had to laugh a little in sympathy when Sarah at Pointy Pen ran into the obverse side of the same coin.