" You know, Hydra-Shoks and Black Talons were both, for their times, some of the better-performing JHPs on the market. At least back then when Joe Sixpack logged into AOL on his 14.4kbps modem and hit up his clueless buddies online for ammo suggestions, the Dumb Bullet du Jour would actually work as well or better than most anything out there. I mean, unless his buddy suggested Glasers..."With loads like the 124gr +P Gold Dot and Federal's 147gr HST on the market, both of which have proven track records of dropping bad guys, people still run around buying RIP and Civil Defense and Inceptor ARX and all kind of other goofy pixie dust bullets at a dollar or two dollars a round.
Derp has always sold well, but it can be more effectively marketed now, I guess.
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