Via the legacy media at the AP, we hear the following:
As blogging rises in importance and sophistication, it has taken on characteristics of community journalism — but without consensus on the types of ethical practices typically found in traditional media.
Journalists who work for newspapers and broadcasters are held accountable by their employers, and they generally cannot receive payments from marketers and must return free products after they finish reviewing them.
No word on when Chris Matthews is planning on boxing up his free Barry O. and sending it back to Chicago. I guess when he gets tired of the thrill running up his leg...
(H/T to SurvivalBlog.)